4 Design Trends to Modernize Your SiteRedesign to make your content shine.
Let Content Lead Design
Modern websites let their content lead their layouts. This means that your design should be purposeful, directing your visitor through each page. It’s tempting to put everything you can “above the fold” or on the top of the website. But realistically, this only serves to confuse your audience. To communicate a compelling message, chunk your content into sections, gradually leading your visitor by creating a logical flow of information through the page. As an example, check out University of Arkansas’s R.O.C.K. Camp site.
Big, Bold Type
With content leading the way, let your site’s copy draw in your readers. Use big, bold type to state your mission or tagline, anchoring your homepage. Keep the copy simple and to the point, and dedicate a sizable amount of real estate to your message. This is a great option if you don’t have many images—place it in front of a white background for a clean, minimalist look. Of course, it looks great over images as well, especially monochrome toned images, or even over a GIF or looped video. Just make sure that the background does not inhibit the readability of your message. The University of Arkansas’s Enactus site is a great example of how to do this well.
More, and Brighter Color
Keeping your design minimal and content focused will allow you room to experience with color. Try using Divi’s new gradient tool for a fresh and fun pop of color. But don’t go too wild! Reign it in with a limited two or three tone color palate. Check out Asana for an example of this technique.
Keeping in mind readability, you may want to revisit your website’s typeface. Instead of using a single font throughout the site, consider pairing two fonts together, perhaps a sans serif for headings and a serif for paragraph text. Google fonts is helpful tool for this, as it will give you some suggestions for which fonts pair best together. You also may be used to using 10pt or 12pt fonts if most of your work is in print, however, on the web your paragraphs should be no smaller than 14pt.
Intro-Video (captive audience)
Intros used to occupy time while a site loaded, but with modern internet speeds their function has changed. Regular visitors don’t want to watch the same content over and over before being able to access the information they want.
Checkout crystalbridges.org for a great, modern example of how to do it right.
While once a cool way to display the popularity of your site, having a site-views counter is outdated. Besides, now you can mine much more data from your site views that helps you make informed decisions about your audience. Google Analytics is one of the most popular ways to access this data, but it’s best to keep the information to yourself.
Just no. Automatically playing sound is a better way to get someone to immediately click away from your site and never return than it is to entice them to read further. If you want to include music or audio, make sure the viewer is control of when it plays, and at what volume.
Be sure to let us know how your site redesign progresses. We’d love to hear from you. Leave a comment below!